Identity Theft, June 2025

Cybercrime is booming. DragonForce and other plug and play hacking kits are fueling the boom. Identity theft is on the rise.

Orwell, Eighty Years Later

Big Brother may be watching you, but are you watching your language? Orwell’s musings about the English language still hold true today.

Your DNA is for Sale

23andMe has declared bankruptcy. As a result, its customers’ genetic profiles, their DNA, will be sold to the highest bidder.

Bespoke is the New Gourmet

Bespoke is the new gourmet. A meaningless adjective used to justify the premium price of a mass-produced product.

Nothing is Forever

Nothing is forever. Not diamond values, not government consulting contracts. Not even your favorite lunch sandwich.

MBA Blues

Have we reached Peak MBA, the point at which the costs of obtaining an MBA are not justified by the returns?

Quite the Contrary . . .

Nothingburger

Nothingburger

A nothingburger is something that is downplayed as irrelevant or insignificant. It is not a term that should be used to describe hurricanes.

Quiet Quitting

Quiet Quitting

“Disengaged employee syndrome” doesn’t cut it. Needs a marketing touch, perhaps an alliterative rebranding. Let’s call it quiet quitting.

ESG Myths

ESG Myths

ESG ratings measure the sustainability and ethical impact of an investment/company. Great. Just don’t believe all the ESG marketing claims.

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Peter Dragone - Co-founder of Keurig.