Orwell, Eighty Years Later

Big Brother may be watching you, but are you watching your language? Orwell’s musings about the English language still hold true today.

Your DNA is for Sale

23andMe has declared bankruptcy. As a result, its customers’ genetic profiles, their DNA, will be sold to the highest bidder.

Bespoke is the New Gourmet

Bespoke is the new gourmet. A meaningless adjective used to justify the premium price of a mass-produced product.

Nothing is Forever

Nothing is forever. Not diamond values, not government consulting contracts. Not even your favorite lunch sandwich.

Organic Food Fraud

Happy with your diet of organic foods? No nasty chemicals ever reach your plate! Think again. Organic food fraud is rampant.

Stocking Stuffers

It’s a holiday tradition to give small presents. Be they stocking stuffers, or secret santa gifts. Here is my year end offering.

Quite the Contrary . . .

Find My iPhone

Find My iPhone

The next time you’re traveling overseas, consider these hard earned lessons. Find My iPhone is a great app, just make sure you are able to use it.

Anchors Aweigh

Anchors Aweigh

Anchoring behavior is the reliance on old data in the face of new, contradictory information. It is a cognitive bias frequently observed in startups.

Corporations Are People Too

Corporations Are People Too

Corporations are people too, especially in their obituaries. People don’t “die” and companies don’t “fail.” We have more acceptable terms to describe their . . . . passing.

Texts and Clicks

Texts and Clicks

Give me a clicky keyboard any time. Texting fails to provide the same, comforting, multi-sensory feedback. Nothing compares to typing on my trusty NMB Technologies Hi Tek.

Branding Your One Pager

Branding Your One Pager

Don’t lose sight of what an Executive Summary really is. It is tempting to give these documents a marketing makeover, but branding your one pager can prove detrimental.

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Peter Dragone - Co-founder of Keurig.