Sunk Cost Fallacy

Sunk Cost Fallacy

The sunk cost fallacy, chasing bad money with good, is a frequently seen entrepreneurial behavior. It can be avoided, if one can step back and properly evaluate the opportunity.

Equity and Shares

Equity and Shares

We use the terms, equity and shares, without giving them a second thought. Startup founders would be well served to pay them more attention.

Peter Dragone - Co-founder of Keurig.