Your DNA is for Sale

23andMe has declared bankruptcy. As a result, its customers’ genetic profiles, their DNA, will be sold to the highest bidder.

Bespoke is the New Gourmet

Bespoke is the new gourmet. A meaningless adjective used to justify the premium price of a mass-produced product.

Nothing is Forever

Nothing is forever. Not diamond values, not government consulting contracts. Not even your favorite lunch sandwich.

MBA Blues

Have we reached Peak MBA, the point at which the costs of obtaining an MBA are not justified by the returns?

Organic Food Fraud

Happy with your diet of organic foods? No nasty chemicals ever reach your plate! Think again. Organic food fraud is rampant.

Stocking Stuffers

It’s a holiday tradition to give small presents. Be they stocking stuffers, or secret santa gifts. Here is my year end offering.

Quite the Contrary . . .

Arrivederci Roma

Arrivederci Roma

Thinking about applying for EU citizenship? Beware of unreliable family stories, lost genealogical records and renounced allegiances to long dead kings.

Find My iPhone

Find My iPhone

The next time you’re traveling overseas, consider these hard earned lessons. Find My iPhone is a great app, just make sure you are able to use it.

Cherry Picking

Cherry Picking

It’s always cherry picking time at “Newco.” Confirmation bias is a cognitive weakness frequently observed in startups, where conditions foster its spread.

Anchors Aweigh

Anchors Aweigh

Anchoring behavior is the reliance on old data in the face of new, contradictory information. It is a cognitive bias frequently observed in startups.

Corporations Are People Too

Corporations Are People Too

Corporations are people too, especially in their obituaries. People don’t “die” and companies don’t “fail.” We have more acceptable terms to describe their . . . . passing.

Sunk Cost Fallacy

Sunk Cost Fallacy

The sunk cost fallacy, chasing bad money with good, is a frequently seen entrepreneurial behavior. It can be avoided, if one can step back and properly evaluate the opportunity.

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Peter Dragone - Co-founder of Keurig.